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A company is a multidimensional system capable of growth,
expansion, and self-regulation. It is, therefore, not a thing
but a set of interacting forces. Any theory of organization
must be capable of reflecting a company's many facets, its
dynamism, and its basic orderliness.
-Albert Low, Zen and Creative Management
Convergence and synthesis often produce something radically
new. Years ago, moving pictures and radio converged, and the
result, television, forever changed the world. The third wave
of BPM will no doubt also change the world, but there is nothing
new about the purposes that BPM was designed to serve. BPM
is not another form of automation, a new killer app or a fashionable
new management theory. BPM is a synthesis of process representation
and collaboration technologies that removes the obstacles
blocking the execution of management intentions. BPM is therefore
the conver-gence of management theory-total quality management,
Six Sigma, business engi-neering and general systems thinking--with
modern technologies--application development, systems integration,
computation, service-oriented architecture, workflow, transaction
management, XML and Web services.
For the first time in business history, this synthesis makes
it possible for com--panies to do what they have wanted to
do all along-manage their business processes with great agility.
A company lacking vision cannot benefit from BPM, but those
who have this vision may now use BPM to execute their strategy
with speed and precision. The radical breakthrough lies in
using process calculus to define the digital representation
of business processes, the basis for new corporate information
assets. "Process data" based on an open standard
for process description allows managers to leverage both old
and new technologies for process management. Established companies
with great products or start-ups with innovative business
models can take equal advantage. The winners in this "radical
evolution" are customers, and the companies that master
BPM to serve them.
...
Companies treat processes with care because they constitute
vital intellectual property. Processes are the business. Operating
a process, keeping it updated, operational and effective,
is however complementary to the lifecycle of its improvement-both
must be supported simultane-ously and independently. The lifecycle
management required might be as simple as keeping track of
the versions generated by the design-deploy-redesign loop,
or as complex as maintaining project baselines of such long
running processes as those governing tightly regulated product
design and manufacturing phases in the aerospace industry.
...
In this new process-centered environment, standard business
processes delivered in the form of standard "off the
shelf" applications that are also used by competitors
are appearing less and less attractive. Businesses want to
shape their processes themselves, performing continuous and
incremental process improvement without technological impediments
and bottlenecks. But they still want to exploit low cost,
best-of-breed application components where appropriate. Third-wave
process management systems combine the best of component application
engineering and the best of process engineering to give companies
the flexibility they now demand. In light of the overwhelming
demand for business process management, the era of stovepipe
application development will give way to an era of process
manufacturing and assembly.
...
Process management heralds a renaissance in process thinking
and process-centered organizational design. And this renaissance
is not being driven by technological innovation alone. Far
from it. The principal drivers are economic. Business processes,
not applications or databases, are the highest-value assets
in business today, but the value of those assets lies not
only in their execution but an ability to manage them based
upon an explicit representation. Tinkering with existing ways
of implementing business change, in the way advocated by the
reengineering movement of the 1990s, won't be enough. The
payoff of this new wave of collaborative reengineering initiatives
will be the ability to actually deliver on the decade-old
promises of "reengineering."
...
BPM recognizes that change is as fundamental to business
as the law of gravity is to physics, and that agility is therefore
a fundamental requirement of enterprise architecture. As Ron
Brown of Computer
Sciences Corporation explains, "today's CEO is looking
to reduce the turning radius of IT, which rivals that of a
supertanker in terms of its responsiveness to new business
requirements." BPM reorients IT's activities to the trajectory
of the business process. IT projects are thus less likely
to under perform and to lag business thinking, or to over-engineer
solutions to problems that no longer exist by the time the
solutions are implemented. From the perspective of the business
side, BPM streamlines internal and external business processes,
eliminates redundancies and increases automation, providing
end-to-end process visibility, control and accountability.
Corporations adopting third-wave BPM architecture are already
claiming that their newfound agility is a significant new
source of competitive advantage. Brown states, "Companies
are only just learning that they need not dumb down process
design so that the IT department can deliver, or fall back
on acquiring standard applications also available to their
competitors." Companies can take charge of their processes
themselves. Now there is no excuse, either for IT or the business.
Excerpts from Business Process Management: The Third
Wave, Howard Smith and Peter Fingar, ISBN 0-929652-33-9 Off-press November 2002,
Meghan-Kiffer Press
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