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In January 2002, Ronald Alsop reported in the Wall Street Journal,
"In 1999, the M.B.A. course "E-business" was
as hot as a high-tech IPO. It was so popular, in fact, that
University of Chicago M.B.A. students were required to show
their I.D.s to get through the classroom door. School monitors
were on the lookout for gate-crashers because only 60 of the
220 students who tried to register for the class had been admitted."
Al-sop's article was titled, "Change of Course," and
that's exactly what has been happening-two years later the course
was dropped. With the crash of the dot-coms, e-enrollments took
a nosedive.
The "e" has been dropped from courses, curriculums,
concentra-tions and research centers in business schools across
the land. But now the pendulum has swung back too far. Although
many professors were relieved that they did not create e-anything
or hire high-priced professors with e-credentials, these "I
told you so" profs continue to teach outdated information
systems courses aimed at yesterday's business problems. There
is, however, new work to be done, and the business world needs
properly trained graduates that can put the Internet to real
business use in finding desperately needed new sources of
productivity-a la GE's company-wide Digitization Initiative.
IBM's Ambuj Goyal summarizes the requirements in a Line56
article, Achieving Automation, "Savvy IT companies are
beginning to take a fresh approach to managing their systems
environment. No longer are they looking at their IT systems
as discrete functions, but rather as parts of broader business
processes. They are shifting their focus to a higher level
and asking questions, such as 'How do we reduce the time and
effort it takes to step through an order transaction?' and
'How can we more cost-effectively handle customer inquiries?'
They find that the answer to these questions almost always
involves interactions between multiple systems. Doing so requires
a top-down and bottom-up view of business processes, as well
as the right software tools to integrate, analyze and transform
them. The payoff of business process management is in-creased
business efficiency. The reality, however, is that exchanging
data within a company and with business partners and customers
is not easy. A survey conducted by IBM of 33,000 companies
around the globe found that only five percent of businesses
were at this stage of e-business integration. The key stumbling
block was integrating work processes-such as supply chain,
procurement and customer relations-across disparate computing
platforms, applications and operating systems." This
is the challenge M.B.A. graduates will face as they enter
to-day's workforce-the business process management (BPM) challenge.
While e-commerce and e-business monikers may have been M.B.A.
marketing ploys, the real "e" is e-process. BPM,
along with hands-on automated tools and live case studies,
should be integrated into the core curriculum, including courses
on operations management, managerial accounting, marketing
and production management. In much the same way that SAP provided
case studies and software to business schools that wanted
to teach their students hands-on skills using ERP systems,
it's now time to do the same with BPM software.
Business process management and Web services composition courses
using integrated development environments should replace yes-terday's
systems analysis, design, programming and database courses
in the more specialized M.I.S. and C.I.S. programs. Enough
already
-companies should no longer build in-house systems. They buy
and configure functional application packages like ERP, SCM
and CRM. But with the business process superseding the application
as the object of auto-mation, students need to learn about
the BPMS as well as the traditional DBMS. They need hands-on
experience with BPQL as much as they ever needed SQL skills.
The future is not about systems development; it's about business
process manufacturing and manipulation, where the object of
an information system is end-to-end business processes.
Companies need business process analysts and engineers, not
systems analysts and programmers. Now is the time for business
schools to provide their graduates with the business process
management knowledge and hands-on skills needed in the process-managed
enterprise, the company of the future. The future will be
owned by those who don't just improve processes, but who create
methodologies and systems that automate their creation to
achieve create competitive advantage. Professors, please teach
your students to speak BPML, the language of process. Vendors,
please give them the tools they need.
Excerpts from Business Process Management: The Third
Wave, Howard Smith and Peter Fingar, ISBN 0-929652-33-9 Off-press November 2002,
Meghan-Kiffer Press
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